Ruckus Climbing Gym

The team behind Ruckus discovered a love of indoor climbing through their daughter, who took an interest in the activity at a young age. Dissatisfied with the lack of quality climbing options in their area, they are in the process of building a new facility and wanted an identity to match the rambunctious spirit of kids and the kids-at-heart.

Process work

Working with the Ruckus team, I developed a moodboard to serve as a visual menu of ideas that we could draw on to develop a brand. Using this board, we created a list of qualities that we wanted to focus on: dimension — depth in addition to width and height, primitive forms, a sense of energy and motion, and finally, some fun punchy colors. From there I played around with cut up paper shapes to develop type concepts, referenced handholds and volumes from actual climbing suppliers, and modeled shapes in Rhino 3D to ultimately shape a mark that combines a youthful spirit with a bold climbable structure.

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