Process work
I started my process by using reference images of silverback gorillas, but was unimpressed with the rounded bon-bon skull shape I'd developed once I started rendering with vectors. Rather than focusing on a simplified icon, I attempted a more maximalist approach like you'd see in pro sports team logos — a gorilla with wild hair; protruding lip and teeth; and a furrowed brow. This approach had just the right amount of edge to serve as the face of a men's group strength class.
